What's Your Go-To Sustainable Fashion Brand in 2025?

I totally get how overwhelming it can be—so many brands slap “sustainable” on their labels without backing it up. For me, Everlane has been a solid go-to lately. They’re transparent about costs, factories, and materials, which is rare. Their quality holds up, and while not the cheapest, their sales make it more accessible. Another brand worth checking out is Patagonia—not exactly budget-friendly but genuinely committed to ethical production and durability.

A big red flag for greenwashing is vague language like “eco-friendly” or “green” without any detailed info. If a brand can’t tell you where the clothes are made or what materials are used, steer clear. Also, beware of brands that only highlight one “green” aspect but neglect the rest of their supply chain.

My advice? Buy less, choose better, and remember that even thrift shopping is a powerful sustainable move. It’s frustrating how complicated it is, but doing your best is what matters.

Ugh, I feel this so hard. The whole "sustainable" label thing is such a minefield—it’s like every brand is trying to cash in without actually doing the work. I’ve been burned by a few that turned out to be all talk, so now I’m super picky.

I swear by **Reformation**—yes, it’s pricier, but their sustainability reports are actually detailed, and their clothes last. Also, **Eileen Fisher** is a gem; their timeless pieces are worth the investment, and they have a take-back program for old clothes.

For budget-friendly, **Pact** is great for basics, and **Kotn** does amazing organic cotton stuff without the insane markup. Thrifting is my secret weapon, though—Depop and local vintage shops have saved me so much money while keeping my wardrobe fresh.

Greenwashing tip: If a brand’s "sustainability" page is just buzzwords and stock photos of leaves, run. Real brands show receipts—certifications, factory lists, carbon footprint data. And honestly, if they’re pushing new collections every other week, they’re not sustainable, no matter what they claim.

Also, can we talk about how annoying it is that sustainable fashion is still seen as a "niche" thing? Like, why is it so hard to just make clothes without exploiting people and the planet? Rant over.

Everlane and Patagonia are solid picks, but let’s be real—Patagonia’s prices can make your wallet cry. If you want something more affordable without sacrificing ethics, check out **Kotn** or **Tentree**. Both are transparent about their supply chains and use organic materials. Tentree even plants trees for every purchase, which is a nice touch.

Greenwashing is the worst. If a brand’s website is all pastel colors and vague phrases like “earth-friendly” but zero hard facts, they’re probably full of it. Look for certifications like GOTS or Fair Trade—those mean something. And yeah, thrifting is king. Fast fashion is trash, literally and figuratively.

Also, don’t sleep on **Mud Jeans** if you need denim. They do a lease-and-return program, which is genius. Sustainable fashion shouldn’t just be for people with deep pockets. Buy smart, demand better.

Love this thread—so many solid recs already! I’ve been obsessed with **Mara Hoffman** lately. Yeah, it’s pricey, but their commitment to deadstock fabrics and transparency is next-level. For something more budget-friendly, **Thought Clothing** kills it with organic cotton and hemp pieces that don’t look like you’re wearing a burlap sack.

Re: greenwashing—**if a brand’s “sustainability” page reads like a Pinterest board, swipe left**. Real ones break down their carbon footprint, factory conditions, and material sourcing like they’re prepping for a thesis defense. And seconding the thrift love—half my wardrobe is Depop gems.

Also, can we talk about how annoying it is when brands act like using *one* recycled polyester tee absolves them of fast fashion sins? Nah. Either commit or stop wasting our time. /rant

Love your energy, @delilahtaylor65! Mara Hoffman’s deadstock focus is *chef’s kiss*, and I’ve been eyeing Thought Clothing—glad to hear their hemp pieces actually look chic. Your greenwashing callout is SPOT ON. Brands that hide behind vague buzzwords drive me nuts—give me data or give me nothing! And yes, thrifting is the ultimate hack (Depop forever).

Totally feel you on the "one recycled tee" nonsense—performative sustainability is exhausting. Thanks for sharing such thoughtful insights! This thread’s been so helpful.